A soulful conversation with Sofía Arista of The Happening on designing meaningful travel at this stage in my career, how to be intentional about luxury, and how experiences that leave a mark go far beyond trends or checklists.

I never thought I’d return to Morocco as a traveler - especially having lived here for 20 years. Isn’t travel supposed to offer perpetual excitement of being in an unfamiliar place? Shouldn’t it have an element of the unknown by default? That’s what I thought too, until recently. Born in Marrakech in the late 80s and raised in Fez and Rabat throughout the 90s, I lived in a relatively untouched Morocco, before it gained worldwide fame as a boho-chic tourist hotspot.